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This week's chat

August 28, 2014 #CommsChat on social media and crisis management

Inspired by Gregg’s recent expert handling of an internet-related crisis, we think about the threats and the possibilities of managing brand reputation in the digital age. Next week’s #CommsChat will focus on the role of social media platforms during crisis management.

We have some guests TBA, but if you want to be a guest, let us know.

  •  What are the challenges and the positives of managing brand reputation in the digital age?
  • How is social media different to other forms of communication, how do you handle this?
  • How can brands use social media effectively during a crisis?
  • What should brands avoid doing online in a crisis?
  • Can you remember a time when a company turned its prospects around through maximisation of social media tools?
  • How does brand culture play into the separate ways that companies use social media?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

 

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