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October 24, 2013 #CommsChat on social business

Building a truly social business takes a defined focus on objectives, a thorough strategy and a lot of flexibility, among other things. This week, #CommsChat will be joined by Jay Cooper, COO of Bloom (@jaycoopertweets), who will discuss the perils of social, how to become a social business and social strategy.

Topics include:

• What common strategic and organisational barriers prevent companies effectively responding to social media crisis like #AskBG?
• How do you develop an appropriate crisis management plan?
• How do you create an effective multi-departmental strategy to respond and manage events like this?
• Why is having a social media strategy important to a business?
• What can companies do improve their social media strategies or tailor it to their specific focus?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

: #CommsChat, brands, Content, Crisis Comms, customer service, Digital, engagement, Marketing, media, online comms, Social Media, strategy, twitter