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This week's chat

June 6, 2019 #CommsChat on science PR, comms and social media

This week on #CommsChat, we’ll be joined by Leah Elston-Thompson (@leahet) from technical and technology PR agency Stone Junction. She’ll be discussing the challenges related to B2B and B2C communications in the field of science. There are some interesting topics this week! See below:

  • How can PR help researchers and scientists bridge the gap between science and the audience?
  • To what extent can PRs preven misinformation from spreading and educate audiences about trustworthy sources? How do they do this?
  • What impact has social media and the modern news cycle had on communications in the sciences?
  • What is best practice for communicating complex information and messages into short formats while reaching non-specialist audiences?
  • How can communicators prepare scientists for engaging with the media and the public? What advantages are there for organisations with media trained specialists?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.


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