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This week's chat

March 16, 2017 #CommsChat on purpose, profit and internal motivation

This week on #CommsChat, we’re joined by Hubert Grealish, founder and CEO of Gworks Media Works, to talk about how purpose affects profit and the internal motivation of employees. We’ll look at why companies have a purpose, if purpose is necessary and how it enhances the drive and motivation of company staff. We’ll also chat about the gig economy and whether a lack of purpose impacts negatively on employee morale and recruitment.

The topics are:

  • Why do companies have a purpose? Is it necessary?
  • How can internal motivation impact the achievement of company purpose?
  • Does experiencing the ‘gig economy’ impact employee motivation? What’s the effect of this on company purpose?
  • Is ‘purpose’ still a relevant metric, compared to increased focus on reputation?
  • What steps can companies take to ensure recruitment/retention processes reflect company attitudes?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or contact us on Twitter with any ideas.

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