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February 22, 2018 #CommsChat on PR and SEO

This week on #CommsChat, we’re joined by Nick Christensen, head of SEO and analytics at Threepipe, to talk about SEO and how it can integrate with a wider comms strategy. We will look at how comms professionals can use free and paid for tools to help better devise content strategies and also how a content outreach strategy can benefit organic brand visibility as well as touching on some of the latest trends including voice search.. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • What is the relationship between PR and SEO? How closely should a PR and SEO strategy be aligned?
  • How much technical understanding is needed to run SEO programmes? What are the best tools to use?
  • Is link building still important to SEO?
  • How can companies measure the impact of PR on SEO?
  • How can brands take advantage of the rise in voice search?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

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