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This week's chat

July 22, 2019 #CommsChat on PR and marketing: whose lane is it anyway?

The lines between PR and marketing have steadily blurred. This week on #CommsChat, we’ll be joined by the @PRCA_UK discussing the challenges facing communications professionals in embracing a more flexible approach as well as the new situation in which both PR and marketing professionals find themselves. Topics include:

  • Should PR and marketing be separate specialties? Why or why not?
  • How could they be merged together?
  • What new areas have PR professionals taken on with regards to digital?
  • What does the blurring of lines mean for PR agencies? For in-house teams?
  • Who should be in charge of positioning and reputation management?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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