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September 7, 2018 #CommsChat on post-rebrand PR strategy

Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. What is best practice in communications and PR strategy after a corporate rebrand?

  • When should the PR or comms team become involved in a rebrand?
  • What should a PR strategy supporting a rebrand involve?
  • What challenges are there when communicating after a rebrand?
  • What is the chance of failure if a rebrand isn’t supported by PR and communications?
  • Which brands exhibit best practice in strategic PR after a rebrand?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.


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