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This week's chat

August 31, 2017 #CommsChat on personal branding

We’re back! For our first #CommsChat back after the summer break, we’ll welcome Kerry Sheehan to talk about personal branding – the good, the bad, and the undeniable. We’ll look at what communicators view as a personal brand, why it could be considered so important, and how the concept has – or perhaps hasn’t – flourished in the digital age. We’ll also look at personal branding in the context of employee-employer relationships, and what our followers think makes a strong personal brand. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • Do you have a personal brand? What’s its most important part?
  • How does a personal brand differ from a CV?
  • Is the concept of a personal brand the outcome of the social media/digital age?
  • Some leading figures, including Sheryl Sandberg, say ‘no’ to a personal brand. Is Sheryl right?
  • Can you fix the mismatch between personal brand expectation and reality with employers? How?
  • What are your top tips for creating a lasting, authentic personal brand?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or contact us on Twitter with any ideas.

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