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June 24, 2013 #CommsChat on online video content

Last week, Facebook announced that Instagram would feature a new video platform to enable the sharing of 15-second clips. Some may see this as a counter to Twitter’s Vine, others as the gradual take up of video content by social sites, still more as an attempt to monetise the behemoth photo-sharing site.

Tonight on #CommsChat we’ll explore social video content and what it means for communicators.

• Why has Instagram added video?  What role in comms do Vine and video sharing already play?
• Will this impact brand communications? Content marketing?
• How can internal communicators use social video?
• How does video content impact a brand’s SEO potential?
• What are examples of effective branded video content?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

: #CommsChat, branding, brands, Content, Digital, engagement, facebook, influencers, Internal comms, Marketing, Mobile, online comms, Social Media, twitter, vine