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February 22, 2013 #CommsChat on multilingual tweeting

Social media has brought the continents closer together. It enables friends in India and Mexico to have a cup of coffee together or family members in Hawaii to the UK to keep in touch. For brands, it means that there is now the ability to reach numerous markets around the world simultaneously.

A French company can now interact with its Japanese consumers or vice versa. All it requires is the knowledge of the target audience’s language and culture. Hanover, a corporate communications consultancy, has been engaging multiple markets with simultaneous multilingual tweeting. On this week’s #CommsChat we’ll be joined by Chris Woods (@chrismwoods), the head of digital at Hanover.

Some topics we’ll focus on:

  • What does simultaneous multilingual tweeting entail?
  • Why is it beneficial to an organisation to use Twitter in this manner?
  • How can this system be beneficial to companies with international audiences?
  • How can social media ease the transition into new markets?
  • What role does language and culture play in a company’s use of social media?

Before 8pm, take a look at this upcoming conference on tablets.

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.


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