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This week's chat

September 23, 2011 #CommsChat on mobile comms

Future of Mobile, Mobile Healthcare 2011, Senior Market Mobile, Mobile Broadband World… The list of conferences on mobile comms in September seemed endless. A lot of speakers, a lot of sponsors, a lot of words.

But who’s actually doing it well? With the Digital Impact Awards less than a month away, the next #CommsChat will host some of the companies and agencies that are shortlisted in the best use of digital and mobile devices.

Taking part will be Richard Baker from Sequence, nominated for its work with Snow+Rock, Rupert Spiegelberg of Investis, nominated for its work with Marks & Spencer, and Craig Marvelley of Box UK, nominated for its work on UI Sketcher.

Topics up for discussion on Monday night include:
– Should you be putting mobile at the heart of your comms strategy?
– How can you measure ROI on the time invested in mobile comms? And should you be measuring it?
– How can mobile communications contribute to a company’s overall business strategy – without focusing solely on M-commerce?
– What are the areas of communications in which mobile is most useful?
– Does mobile need to equal app? Is there still room for mobile websites that don’t require collaboration with app stores, whether through iTunes, Windows, or other developers?

#CommsChat takes place here on the #CommsChat website each Monday evening, from 8-9pm UK time. A transcript will be available shortly after the chat.

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