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June 7, 2018 #CommsChat on metrics and PR measurement

This week on #CommsChat we’re joined by Abe Smith, EMIA president at media monitoring company Cision, for a #CommsChat on metrics and measurement in PR. We’ll discuss the relevance of advertising value equivalent (AVE), budget allocation in the PR industry and the use of data in the editorial/PR relationship Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

    • Is advertising value equivalent (AVE) dead?
    • Are clients asking the right questions about PR measurement?
    • How does the PR industry need to change to get budgets like in advertising?
    • What metrics are most valuable for proving PR ROI to businesses? Are PRs questioning this enough?
    • How should the industry be thinking about digital metrics?
    • Publications are actively using analytics to inform editorial agendas. How can data guide PR teams to better stories?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

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