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This week's chat

April 8, 2017 #CommsChat on media relations in the digital age

This week on #CommsChat, we’re looking at why face-to-face media relations are still so integral in the digital age. We’ll talk about strategies for forging good relations, how screens can have a negative impact on the PR/journalism relationship and what the future holds for media relations.

The topics are:

  • Why are face-to-face media relations still important? How do you build strong media relations in a digital-first world?
  • Can digital offer effective media relation alternatives? How?
  • What is the best way to engage with overseas or faraway clients?
  • Does the term ‘media relations’ mean what it used to? Why/why not?
  • What do you predict for the future of the PR/journalist relationship?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or contact us on Twitter with any ideas.

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