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This week's chat

September 8, 2014 #CommsChat on Measurement Week

This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters.

Topics include:

  • How do you ensure ROI on PR campaigns?
  • In what way does measurement help business leaders determine the value of communications?
  • In what way does measurement provide lessons in which to apply to future campaigns?
  • How has PR benefitted from the move away from AVEs?
  • What evaluation techniques are most effective for digital campaigns?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

 

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