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This week's chat

April 4, 2018 #CommsChat on IC and reputation

This week on #CommsChat we’re joined by Ed Coke, founder of Repute Associates, for a #CommsChat on reputation ahead of the Institute of Internal Communication’s (IoIC) annual conference. Taking place in Birmingham in May, this year’s conference theme is ‘Transforming Reputation: From the inside out.’ On Monday, we’ll look at the importance of IC in shaping corporate reputation, how communicators can respond to reputation crises and if/how the impact of reputation should be measured. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • How important is internal comms in shaping corporate reputation?
  • Do internal communicators get enough recognition in managing corporate reputation?
  • How can internal communicators better respond to reputation crises?
  • What new skills do internal communicators need to better support reputation management?
  • How should the impact of internal communications on reputation be measured?
  • Where and when has internal comms best help strengthen corporate reputation?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or contact us on Twitter with any ideas.

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