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This week's chat

March 8, 2019 #CommsChat on flattery vs forgery

Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation? More on this week’s #CommsChat.

  • Is any form of brand imitation acceptable? Why or why not?
  • Do brands that use another brand’s assets out of flattery, but maybe without permission, cross a line?
  • What should a PR person or brand owner do if this occurs?
  • How should companies look out for their reputation’s protection online?
  • Can consensual collaborations end poorly if mismanaged? How do you avoid that happening?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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