Europe's most popular communications, PR
and media conversation
This week's chat
- #CommsChat on how brands are responding to the pandemic
- Daily #CommsChat to keep communications flowing
- #CommsChat on internal comms during the Covid-19 crisis
- #CommsChat on employees as the gatekeepers to brand reputation
- #CommsChat on the use of video in internal communications
Latest CommsBlog
- Why internal comms has a role to play in building positive employee experience
- Mailrooms, the forgotten facility?
- Digital dieting: getting the right balance of tech in our lives
- The impact of GDPR on the PR industry
- Crisis comms, definition and best practice
Tags
- #Comms
- #CommsChat
- agencies
- Awards
- B2B
- brand
- branding
- brands
- CIPR
- communications
- community management
- Content
- crisis
- Crisis Comms
- csr
- customer service
- Digital
- Diversity
- employee engagement
- engagement
- Events
- ic
- influencers
- Internal comms
- ioic
- Marketing
- media
- media relations
- Mobile
- November
- October
- online comms
- PR
- PRCA
- qualifications
- reputation
- September
- Social Media
- strategy
- technology
- the future
- Transcript
- video
March 8, 2019 #CommsChat on flattery vs forgery
Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation? More on this week’s #CommsChat.
- Is any form of brand imitation acceptable? Why or why not?
- Do brands that use another brand’s assets out of flattery, but maybe without permission, cross a line?
- What should a PR person or brand owner do if this occurs?
- How should companies look out for their reputation’s protection online?
- Can consensual collaborations end poorly if mismanaged? How do you avoid that happening?
Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.
See what others are talking about "Brittany Golob"
Comments
No comments yet.
Leave a comment