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November 22, 2019 #CommsChat on ethical considerations in political campaigning

For the next #CommsChat we are looking at the ethical conundrums posed by modern day political campaigning. Last week saw the Conservative Campaign HQ use social media to manipulate voter perceptions when it rebadged its Twitter feed as factcheck UK to widespread condemnation. We explore the impact of such tactics on people, trust in politics and the people in the front line of campaigning.

  • What do you think of the Conservative party rebadging its feed as factcheck UK?
  • Dominic Raab dismissed criticism of stunt, saying no one gives a toss about the cut and thrust of social media. What’s your view? How important are social media in modern politics?
  • What impact has the stunt had on people’s trust in the political communications?
  • What impact has it had on political PRs? What action should be taken against them if any?
  • If you were CCHQ’s comms people, how would you have resisted pressure to rebadge?
  • What’s the best way to fight fake news and fake facts?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.


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