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This week's chat

August 8, 2014 #CommsChat on email intelligence

This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath).

 

  • What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns?
  • What correlation do you see between deliverability and ROI (give examples)?
  • What three tips would you give any email marketer to make sure they stay on top of the inbox and out of the spam folder?
  • How has email marketing changed since the rise of mobile computing?
  • Phishing is a lot more sophisticated than “Nigerian Prince” scams these days, what precautions can e-marketers take to protect their customers AND their brand from these attacks?
  • Where will email marketers find themselves in five years, and what can we expect to change drastically?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

 

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