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January 20, 2020 #CommsChat on disaster relief communications

Climate change, conflict, terrorism, natural occurences and other incidents can yield disastrous results. From New Zealand’s White Island to the Australian bush fires, relief organisations and public bodies have to ensure their communcations are up to the task of communicating through crisis. On tonight’s #CommsChat, we’ll be joined by James East, who lead emergency comms at World Vision. He’ll join us in discussing the following topics:

  • What strategies should charities, NGOs and governmental organisations use when communicating about a disaster or crisis?
  • How can they introduce elements of creativity into their communications? Does this help achieve cut through?
  • What are some things to be wary of when communicating around a crisis or disaster?
  • Often misinformation can confuse an organisation’s target audience. How can good comms foster transparency and understanding in a time of crisis?
  • What are the dangers relating to fake news in disaster relief efforts or crisis comms?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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