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This week's chat

March 2, 2017 #CommsChat on digital dieting

This week on #CommsChat, we welcome Jeremy Pounder, futures director at global media and marketing services company, Mindshare, to talk about the concept of digital dieting – what is it? Is it necessary in an increasingly digital-heavy world? We’ll look at why cutting more digital from your life might be beneficial – and detrimental – as well as the impact it could have on brands.

The topics are:

  • If you went on a digital diet, what would you cut out or restrict?
  • Can less digital lead to a more personal communications approach for brands?
  • What are other costs/benefits of phasing out digital, for both businesses and consumers?
  • How can brands work around, or with, a culture of digital dieting? Which marketing tools can be implemented?
  • What do you predict for the future of digital? Is less digital likely, or even possible?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or contact us on Twitter with any ideas.

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