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This week's chat

December 18, 2012 #CommsChat on digital and SEO with Jonathan Allen

This week’s #CommsChat was the last before the new year and was a rollicking pre-Christmas chat on digital marketing, SEO and social media. We were joined by Jonathan Allen the director of Search Engine Watch. Everyone here at #CommsChat wishes all of you a very happy new year!

Check out some highlighted tweets below:

@adamrubins we have seen more creativity, more use of data and insight and a lot of talk about increasing budget. Talk is cheap!

@DuncanPMiller I’ve seen a clear move towards more realistic roi analysis. More than simply presenting statistical justification.

@mynewsdesk_uk Also lots of emphasis on “storytelling” from marketers. All about knowing what your brand stands for, and expressing it well.

@MontseCano I think that people have begun to understand that #seo is part of the strategy, not a standalone `field´

@jc1000000 people also buy from companies they trust and social massively increases trust online.

@maxim_pr Recent figures suggest mobile is growing faster than ever. Resolution for early 2013 is to make our site responsive

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