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December 18, 2012 #CommsChat on digital and SEO with Jonathan Allen

This week’s #CommsChat was the last before the new year and was a rollicking pre-Christmas chat on digital marketing, SEO and social media. We were joined by Jonathan Allen the director of Search Engine Watch. Everyone here at #CommsChat wishes all of you a very happy new year!

Check out some highlighted tweets below:

@adamrubins we have seen more creativity, more use of data and insight and a lot of talk about increasing budget. Talk is cheap!

@DuncanPMiller I’ve seen a clear move towards more realistic roi analysis. More than simply presenting statistical justification.

@mynewsdesk_uk Also lots of emphasis on “storytelling” from marketers. All about knowing what your brand stands for, and expressing it well.

@MontseCano I think that people have begun to understand that #seo is part of the strategy, not a standalone `field´

@jc1000000 people also buy from companies they trust and social massively increases trust online.

@maxim_pr Recent figures suggest mobile is growing faster than ever. Resolution for early 2013 is to make our site responsive

And the full text:

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  about 12 hours ago @Communicatemag Happy Christmas to you. Great chats. #commschat
• about 12 hours ago We’ve loved sponsoring and taking part in#commschat this year. Have a great Christmas commschatters!
• about 12 hours ago #commschat got a meeting now, so best dash but good to meet you all and feel free to drop me a line whenever. I will reply as soon as I can.
• about 12 hours ago RT @MontseCano: Thanks @DuncanPMiIIer,@midinotes, @jc1000000 and aII for the great chats during 2012. Happy Xmas! #CommsChat @CommsChat
• about 12 hours ago RT @jc1000000: Thanks for having me and great to meet you all here on #commschat – come and say hi at#SESLON in Feb! http://t.co/4RG8PWGM
• about 12 hours ago @CommsChat Thanks. See you in 2013!#commschat
• about 12 hours ago Thanks to @commschat, @jc1000000 & everyone for a good #commschat. To try Mynewsdesk for free, go here – http://t.co/oEuorZNq
• about 12 hours ago RT @mynewsdesk_uk: @Andrew_Ellery the principles of social work and comms are pretty valuable in all professions! #commschat
• about 12 hours ago RT @MontseCano: Thanks @DuncanPMiIIer,@midinotes, @jc1000000 and aII for the great chats during 2012. Happy Xmas! #CommsChat @CommsChat
• about 12 hours ago Great fun, actually just sat in the shadows and watched that one whizz by. Have a great Christmas everyone.#Commschat
• about 12 hours ago Thanks @DuncanPMiIIer, @midinotes,@jc1000000 and aII for the great chats during 2012. Happy Xmas!#CommsChat @CommsChat
• about 12 hours ago @jc1000000 @Midinotes yes, plus multi-sensory appoach as with multi-channel increases content ‘stickiness’ and shareability #commschat
• about 12 hours ago RT @amandacomms: @CommsChat have a great Christmas all who take part in #commschat
• about 12 hours ago RT @CommsChat: And thanks for a great year of chats. See you in 2013! #CommsChat < cheers, have a good one everybody.
• about 12 hours ago RT @Midinotes: @CommsChat Happy Xmas comrades, been great tonight and looking forward to the first#commschat of 2013! Night from Cardiff UK
• about 12 hours ago Thanks for having me and great to meet you all here on #commschat – come and say hi at #SESLON in Feb!http://t.co/UN6Hjws6
• about 12 hours ago @CommsChat have a great Christmas all who take part in #commschat
• about 12 hours ago RT @lauraroth: #commschat – check out#SESLON in Feb for more on all these digital issues – search, social, mobile, display, etc http://t.co/wcqz5fi2
• about 12 hours ago @CommsChat Happy Xmas comrades, been great tonight and looking forward to the first #commschat of 2013! Night from Cardiff UK
• about 12 hours ago Awesome chat – that was fun! RT @commschat: And thanks for a great year of chats. See you in 2013! #CommsChat
• about 12 hours ago @Andrew_Ellery the principles of social work and comms are pretty valuable in all professions! #commschat
• about 12 hours ago And thanks for all the chats >> RT@CommsChat: Ok, that wraps it up for 2012! Thank you all so much for taking part this evening. #CommsChat
• about 12 hours ago RT @CommsChat: And thank you very much to@jc1000000 for being such a great guest. #CommsChat
• about 12 hours ago And thanks for a great year of chats. See you in 2013! #CommsChat
• about 12 hours ago #commschat – check out #SESLON in Feb for more on all these digital issues – search, social, mobile, display, etchttp://t.co/wcqz5fi2
• about 12 hours ago RT @CommsChat: Ok, that wraps it up for 2012! Thank you all so much for taking part this evening.#CommsChat
• about 12 hours ago RT @AdreanaAtTAP: #commschat I still think companies should really research what segment of their consumers is using mobile and how B4 doing anything.
• about 12 hours ago Of course, feel free to carry on using the hashtag… a transcript will go up tomorrow morning onhttp://t.co/kkV85GOu #CommsChat
• about 12 hours ago #commschat @Midinotes but phone apps enable more ‘senses’ in campaigns – voice, touch, sight, sound (listen)
• about 12 hours ago Quick thought apps have to offer something that people want #commschat
• about 12 hours ago RT @AdreanaAtTAP: #commschat I still think companies should really research what segment of their consumers is using mobile and how B4 doing anything.
• about 12 hours ago And thank you very much to @jc1000000 for being such a great guest. #CommsChat
• about 12 hours ago #commschat @Midinotes I still contend that voice activation has not really taken off.
• about 12 hours ago Ok, that wraps it up for 2012! Thank you all so much for taking part this evening. #CommsChat
• about 12 hours ago RT @mynewsdesk_uk: @Andrew_Ellery but yours is a hugely valuable profession : ) #commschat
• about 12 hours ago @mynewsdesk_uk but one that can often fail re: comms. I read these chats to learn how we can do better. Thanks for kind words 🙂 #commschat
• about 12 hours ago #commschat I still think companies should really research what segment of their consumers is using mobile and how B4 doing anything.
• about 12 hours ago RT @Midinotes: I think audio (voice control) is the way forward for mobile devices.. then just serve the content#commschat
• about 12 hours ago RT @jc1000000: #commschat @Maxim_PR I play games on my PS3 & often read reviews in-store before I buy. Dont necessarily want a full web page at that point
• about 12 hours ago #commschat @Midinotes @mynewsdesk_ukthink ‘permission based marketing’ -Seth Godin’s concept – social apps are ultimate permission system.
• about 12 hours ago I think audio (voice control) is the way forward for mobile devices.. then just serve the content #CommsChat
• about 12 hours ago #commschat @Midinotes @mynewsdesk_uk no way. You can do a lot more with an app than you can a website right now.
• about 12 hours ago RT @mynewsdesk_uk: I think the 2 will merge > RT @Midinotes: @mynewsdesk_uk Will responsive design kill the app? #commschat
• about 12 hours ago RT @Midinotes: often smaller companies have advantage in engaging local communities and being adventurous i.e. big risk taking #CommsChat
• about 12 hours ago #commschat @Maxim_PR I play games on my PS3 & often read reviews in-store before I buy. Dont necessarily want a full web page at that point
• about 12 hours ago @Andrew_Ellery but yours is a hugely valuable profession : ) #commschat
• about 12 hours ago RT @jc1000000: #commschat @Maxim_PR I just think it comes down to information needs. & we should invest in understanding them – focus groups is a cheap way
• about 12 hours ago RT @Maxim_PR: @jc1000000 @CommsChatyep – phone wakes me up, then I check Twitter, Facebook and emails all before getting up. #commschat
• about 12 hours ago RT @Andrew_Ellery: If I ever leave #socialworkId probably go into communications of some description. Quite interesting reading #commschat
• about 12 hours ago #commschat @Maxim_PR but for example, many shopping apps have made a success of just comparing prices to amazon – without selling anything
• about 12 hours ago Not if the App provides alternative content & experience! RT @Midinotes: @mynewsdesk_uk Will responsive design kill the app? #CommsChat
• about 12 hours ago @Midinotes almost always look at the BBC on a desktop rather than mobile – unless I want to confirm news I’ve seen on twitter #commschat
• about 12 hours ago I think the 2 will merge > RT @Midinotes:@mynewsdesk_uk Will responsive design kill the app?#commschat
• about 12 hours ago #commschat @Maxim_PR I just think it comes down to information needs. & we should invest in understanding them – focus groups is a cheap way
• about 12 hours ago RT @Midinotes: @Maxim_PR Love the new@BBCNews site though, a great example of good responsive design#CommsChat
• about 12 hours ago Very late to #commschat due to Christmas duties
• about 12 hours ago Mobile is a powerful tool as promotes a quick, clear & concise idea -mobile designed for convenience, its content should be too #commschat
• about 12 hours ago @jc1000000 interesting. What would you prefer to see? #commschat
• about 12 hours ago If I ever leave #socialwork I’d probably go into communications of some description. Quite interesting reading#commschat.
• about 12 hours ago RT @jc1000000: #commschat @Maxim_PRI’m very much in the responsive design is not necessarily the best design for mobile, but is the cheapest.
• about 12 hours ago @mynewsdesk_uk Will responsive design kill the app? #CommsChat
• about 12 hours ago #commschat @Maxim_PR I’m very much in the responsive design is not necessarily the best design for mobile, but is the cheapest.
• about 12 hours ago @jc1000000 @CommsChat yep – phone wakes me up, then I check Twitter, Facebook and emails all before getting up. #commschat
• about 12 hours ago @Maxim_PR Love the new @BBCNews site though, a great example of good responsive design #CommsChat
• about 12 hours ago #commschat @lauraroth I think there is a strong enough difference between tablet and mobile behavior to make companies want to look at it.
• about 12 hours ago RT @lauraroth: We’ve heard it for the last few years so is 2013 really going to be the year of mobile we’ve been waiting for? #commschat
• about 12 hours ago I think brands have been *fairly* quick to respond to mobile. Responsive and mobile-first web design, for example. And apps! #commschat
• about 12 hours ago RT @jc1000000: #commschat @CommsChatinteresting stat: 60% of people reach for their phone first thing in the morning. Replaced their alarm clock.
• about 12 hours ago @CommsChat Question is, do we know enough about how to use #mobiIe? #commschat
• about 12 hours ago #commschat @CommsChat interesting stat: 60% of people reach for their phone first thing in the morning. Replaced their alarm clock.
• about 12 hours ago @DuncanPMiller: Are we paying enough attention to mobile? #CommsChat < defining its value-add is essential. Easier play in b2c than b2b
• about 12 hours ago That said, we do know of people who don’t like responsive sites as they can’t find the areas they normally visit on a desktop #commschat
• about 12 hours ago #commschat @CommsChat We spend more time on tablets than listening to radio and reading newspapers now
• about 12 hours ago #commschat @CommsChat mobile has strong demographic differences – but it’s replacing many habits
• about 12 hours ago Are we paying enough attention to mobile?#CommsChat < defining its value-add is essential. Easier play in b2c than b2c.
• about 12 hours ago #commschat If your product caters to consumers in the lower 20% of HHI, I personally don’t think you’ve got to worry too much about mobile
• about 12 hours ago RT @OnlinePrPixie: #commschat small companies can start using free social sharing sites such as Pinterest to engage with a community and build brand awareness
• about 12 hours ago We’ve heard it for the last few years so is 2013 really going to be the year of mobile we’ve been waiting for?#commschat
• about 12 hours ago #commschat @CommsChat this topic came up at #SESchi and will sure to arise again at #SESLondon – mobile is outpacing desktop connections.
• about 12 hours ago RT @CommsChat: Are we paying enough attention to mobile? #commschat
• about 12 hours ago RT @Maxim_PR: Recent figures suggest mobile is growing faster than ever. Resolution for early 2013 is to make our site responsive #CommsChat
• about 12 hours ago #commschat Let’s be clear about what we mean by “MOBILE”. There are A LOT of consumers out there who have a cell but NOT a smartphone.
• about 12 hours ago #commschat @CommsChat no, inevitably we are not, but a lack of standards on mobile are stifling ability for everyone to participate.
• about 12 hours ago Don’t think we pay enough attention to mobile, but mobile is changing – modern devices more compatible with desktop sites #CommsChat \
• about 12 hours ago Recent figures suggest mobile is growing faster than ever. Resolution for early 2013 is to make our site responsive#commschat
• about 12 hours ago RT @CommsChat: Are we paying enough attention to mobile? #CommsChat
• about 12 hours ago RT @CommsChat: RT @DuncanPMiller:@Maxim_PR Surely you want lots of voices but one tone?#CommsChat
• about 12 hours ago #commschat The message the brand sends in the banner adv may be going to a different segment of their market than the msg on SSM.
• about 12 hours ago RT @sewatch: Join @jc1000000 on#commschat at 3pm EST / 8PM GMT to discuss search, digital marketing, and social http://t.co/KQakuUxI
• about 12 hours ago #commschat @AdreanaAtTAP but is it really different customers? Or is rather the same customers at different stages in the decision cycle?
• about 12 hours ago @CommsChat Last topic of 2012 on#commschat 🙁
• about 12 hours ago #commschat The -35 customers aren’t on the website of the major daily. They are following the feeds of certain pple who write 4 that daily.
• about 12 hours ago RT @CommsChat: Are we paying enough attention to mobile? #CommsChat
• about 12 hours ago @jc1000000 @mynewsdesk_uk Interesting view, mobile devices make digital comms more social!#CommsChat
• about 12 hours ago @Midinotes Completely agree “@mynewsdesk_uk: everything digital is social. To separate the two in any hard sense is dangerous.” #commschat
• about 12 hours ago Are we paying enough attention to mobile?#CommsChat
• about 12 hours ago True >> MT @AdreanaAtTAP: #commschatSocial media marketing should be treated different from digital as different customers use each channel
• about 12 hours ago Blimey, tonight’s gone quickly! Time for our last topic… #CommsChat
• about 12 hours ago #commschat @MontseCano @CommsChatdisagree: strong Twitter presence makes your brand more memorable which makes you more clickable in search
• about 12 hours ago #Commschat If a brand wants to speak 2 its 50+ customers it may buy a banner adv on the website of the major daily.
• about 12 hours ago @Midinotes But if you forget about channel and think about the message and the content… everything will be discussed & shared. #commschat
• about 12 hours ago #commschat @Midinotes @mynewsdesk_ukemail /has to/ become more social as it is increasingly read on mobile devices.
• about 12 hours ago #commschat The other reason SSM should be treated different from digital is that different customers use each channel.
• about 13 hours ago RT @jc1000000: #commschat @CommsChatno – they feed into each other. Digital Marketing is ultimately about permissions. #CommsChat
• about 13 hours ago RT @mynewsdesk_uk Our guide followed research we did into how small businesses are tackling PR/social media http://t.co/mAM9Mxzg #commschat
• about 13 hours ago #commschat @CommsChat a good social conversation will do same. Ultimately we are always asking for permission to engage in the next thing.
• about 13 hours ago @mynewsdesk_uk Not sure I agree everything digital is social? Email not always ‘social’ or messaging? Or is social 1-1? 🙂 #CommsChat
• about 13 hours ago @CommsChat I´ve found is that peopIe tend to be wowed by Twitter or YouTube and forget suitabiIity. So, I´d say yes big time. #commschat
• about 13 hours ago #commschat @CommsChat with SEO good information may lead someone to signup to your newsletter
• about 13 hours ago #commschat @CommsChat permission to email, permission to use FB data, twitter data, liked etc
• about 13 hours ago Agreed >> RT @mynewsdesk_uk: In my view, everything digital is social. To separate the two in any hard sense is dangerous. #commschat
• about 13 hours ago RT @Midinotes: often smaller companies have advantage in engaging local communities and being adventurous i.e. big risk taking #CommsChat
• about 13 hours ago RT @jc1000000: #commschat @adamrubins@CommsChat but simply favoriting a tweet provides 1-2-1 engagement; shows u r listening w/out becoming a therapist.
• about 13 hours ago #commschat @CommsChat no – they feed into each other. Digital Marketing is ultimately about permissions.
• about 13 hours ago RT @AdreanaAtTAP should be treated different from digital? Why?….: #commschat Yes, social media marketing (SMM) should be treated …
• about 13 hours ago I say one comms strategy, digital is one thread and needs to fit into marketing (as does other comms). SMedia included. #CommsChat
• about 13 hours ago In my view, everything digital is social. To separate the two in any hard sense is dangerous. #commschat
• about 13 hours ago RT @jc1000000: #commschat @adamrubins@CommsChat but simply favoriting a tweet provides 1-2-1 engagement; shows u r listening w/out becoming a therapist.
• about 13 hours ago Your social strategy should be integrated with your overall digital marketing strategy surely? @CommsChat#commschat
• about 13 hours ago @DuncanPMiller perhaps – but harder to maintain that tone the more voices you use #commschat
• about 13 hours ago #commschat @adamrubins @CommsChat but simply favoriting a tweet provides 1-2-1 engagement; shows u r listening w/out becoming a therapist.
• about 13 hours ago RT @DuncanPMiller: @Maxim_PR Surely you want lots of voices but one tone? #CommsChat
• about 13 hours ago #commschat Because the digital marketing strategy is the brand talking to the consumer. The SSM is the brand talking WITH the consumer.
• about 13 hours ago @DuncanPMiller I´d say yes, but blended with the bigger plan. Every channel is different. #commschat
• about 13 hours ago @Maxim_PR Surely you want lots of voices but one tone? #commschat
• about 13 hours ago Not at all, Social will become a huge part of SEO moving forward. Quality content etc. #commschat
• about 13 hours ago #commschat Yes, social media marketing (SMM) should be treated different from digital? Why?….
• about 13 hours ago RT @jc1000000: #commschat @CommsChatit’s all about reach. Social done well can help reach audiences at different stages in decision making.
• about 13 hours ago RT @jc1000000: #commschat @CommsChatit’s all about reach. Social done well can help reach audiences at different stages in decision making.
• about 13 hours ago #commschat @adamrubins @CommsChat my only gripe with one to one concepts is they usually assume we all want intimate conversations.
• about 13 hours ago RT @CommsChat: Topic 4: Should we treat social media marketing differently to digital? IE does social need different strategy? #CommsChat
• about 13 hours ago @DuncanPMiller @CommsChat They feel they don´t have time for that. Shame. #commschat
• about 13 hours ago RT @jc1000000: #commschat @CommsChatit’s all about reach. Social done well can help reach audiences at different stages in decision making.
• about 13 hours ago RT @CommsChat: Should we treat social media marketing differently to digital? IE does social need different strategy? #commschat
• about 13 hours ago Localism will change how local gov interact with communities. Interesting to see how businesses follow#commschat
• about 13 hours ago @Midinotes #commschat- not just fashion I have seen some really clever examples on there from other sectors.
• about 13 hours ago #commschat @CommsChat but SEO and video are excellent tools for that too. Display and retargeting, the same – just need to know your market.
• about 13 hours ago So it doesn’t need to be divorced? @jc1000000#CommsChat
• about 13 hours ago @CommsChat many deliver social engagement in the dark. There are tools to help deliver this more productively with intelligence #commschat
• about 13 hours ago @jc1000000 definitely – in fact, a key factor in deciding whether to create a piece of content is whether it will be reusable. #commschat
• about 13 hours ago @mynewsdesk_uk Surely you want lots of voices but one tone? #commschat
• about 13 hours ago #commschat @CommsChat it’s all about reach. Social done well can help reach audiences at different stages in decision making.
• about 13 hours ago RT @CommsChat: Topic 4: Should we treat social media marketing differently to digital? IE does social need different strategy? #CommsChat
• about 13 hours ago Big conversation going on here on search and digital marketing #commschat – not too late to join in – still 20 mins to go w @jc1000000
• about 13 hours ago @mynewsdesk_uk @jc1000000 Definitely agree with loss of content. #commschat
• about 13 hours ago @CommsChat one to one engagement vs one to many marketing requires a vastly different strategy. 2012 has seen many get that wrong #commschat
• about 13 hours ago @CommsChat SMedia marketing surely is part of the digital strategy? Central to a comms strategy, embrace SM & dig comms #CommsChat
• about 13 hours ago Should social have own strategy? Depends on situation but I’d argue not and that it must be part of the bigger plan. #commschat
• about 13 hours ago #commschat @AdreanaAtTAP I agree – local has a lot of room to grow. We still think it is about places rather than stories.
• about 13 hours ago @jc1000000 @Midinotes @CommsChat fair point – can be a scary thing to do when you don’t own the business though! #commschat
• about 13 hours ago @DuncanPMiller measuring only worthwhile if you draw actionable insights – and act! Every week is an opportunity to learn! #commschat
• about 13 hours ago RT @jc1000000: #commschat @Maxim_PR@Midinotes @CommsChat a fair point! But dare to create “a voice” for your company, rather than just “be friendly”
• about 13 hours ago @DuncanPMiller true – although difficult to create one voice if you have a huge number of people managing social channels #commschat
• about 13 hours ago #commschat @MontseCano @CommsChat yes, sometimes it is better to chip away at one small area than try to make a big splash.
• about 13 hours ago Key benefit of social for small biz is more interaction=more personable=perceived as caring more about inv. stakeholder ≈ sales £ #commschat
• about 13 hours ago @AdreanaAtTAP agree should be easier for smaller biz to blog, can focus easier on what they do #CommsChat
• about 13 hours ago #commschat @mynewsdesk_uk in principle I agree, but I think how reusable content is should be a understood too.
• about 13 hours ago #commschat I check out EverythingLongBeach twice a week and it is maybe MONTHLY that I see an announcement from a LB, CA small biz.
• about 13 hours ago @jc1000000 PR, social and SEO definitely SHOULD be blending. One concern though is that so much great content gets lost. #commschat
• about 13 hours ago @MontseCano @commschat < big business often dismiss it too easily #commschat
• about 13 hours ago RT @AdreanaAtTAP: #commschat I think small businesses also underuse local blogs. #CommsChat
• about 13 hours ago Topic 4: Should we treat social media marketing differently to digital? IE does social need different strategy? #CommsChat
• about 13 hours ago #commschat I think small businesses also underuse local blogs.
• about 13 hours ago #commschat @Maxim_PR @Midinotes@CommsChat a fair point! But dare to create “a voice” for your company, rather than just “be friendly”
• about 13 hours ago Yes! MT @mynewsdesk_uk: Biggest challenges smaller biz face with digital: resourcing,managing multiple channels,measuring results #commschat
• about 13 hours ago @mynewsdesk_uk < measuring results being critical or just a waste of time #commschat
• about 13 hours ago #commschat @mynewsdesk_uk but as FB proves, people are more interested in what’s happening closer to home, no matter how small.
• about 13 hours ago Biggest challenges smaller businesses face with digital marcoms: resourcing, managing multiple channels, and measuring results. #commschat
• about 13 hours ago #commschat @mynewsdesk_uk PR, social and SEO are all blending. There’s a tendency to think “hard news” is only way to get coverage/attention
• about 13 hours ago @OnlinePrPixie Yep agree that Pinterest works well for small unique companies (thinking fashion!) #CommsChat
• about 13 hours ago @jc1000000 @Midinotes @CommsChat don’t necessarily agree with that. There are always people within the company to keep happy #commschat
• about 13 hours ago RT @jc1000000: #commschat @NetherleyPR@Midinotes @CommsChat people also buy from companies they trust and social massively increases trust online.
• about 13 hours ago #commschat @OnlinePrPixie absoutely. If you are a local business selling flowers, tell people where they can buy chocolates too.
• about 13 hours ago RT @Midinotes: often smaller companies have advantage in engaging local communities and being adventurous i.e. big risk taking #CommsChat
• about 13 hours ago @jc1000000 @maxim_pr @commschat but regardless of size, never underestimate having a comms policy!#CommsChat
• about 13 hours ago Our guide followed some research we did into how smaller businesses are tackling PR and social media –http://t.co/lF55YOxX #commschat
• about 13 hours ago #commschat small companies can start using free social sharing sites such as Pinterest to engage with a community and build brand awareness
• about 13 hours ago #commschat @NetherleyPR @Midinotes@CommsChat people also buy from companies they trust and social massively increases trust online.
• about 13 hours ago #commschat @Maxim_PR @Midinotes@CommsChat empower your audiences – you dont have to go through a comms policy when you are small.
• about 13 hours ago Small companies that can’t afford help must learn to do social themselves. Don’t expect great results if you post once a week #commschat
• about 13 hours ago often smaller companies have advantage in engaging local communities and being adventurous i.e. big risk taking #CommsChat
• about 13 hours ago @jc1000000 absolutely. We all have such fractured audiences it’s the only way to achieve 1-2-1 mkting (or get closer to it) #commschat
• about 13 hours ago MT @mynewsdesk_uk Just launched 16pg guide to help SMEs get results from PR and socialhttp://t.co/xOdE81uq would love feedback #CommsChat
• about 13 hours ago #commschat @Maxim_PR @Midinotes@CommsChat if you are small, play to your nimbleness. You can get away with being more scrappy.
• about 13 hours ago RT @jc1000000: #commschat @Midinotes@CommsChat I think YouTube video ads should be on agenda to try next year whatever size business, as it’s cheap and…
• about 13 hours ago RT NetherleyPR: Precisely,stakeholders influence with each other is key.Tap into that and you’re way ahead of the game #CommsChat
• about 13 hours ago We’ve just launched a 16-page guide to help SMEs get results from PR and social – http://t.co/Wh7BmpfF – would love feedback #commschat
• about 13 hours ago RT @mynewsdesk_uk: Yes > MT @jc1000000: think hypothetically how one piece of content can play across all media types. #commschat
• about 13 hours ago @commschat #commschat Identify where their customers are and what medium they respond best to – in order to allocate budget
• about 13 hours ago #commschat @adamrubins @CommsChatagreed – use the language of your audience. Speak to them directly.
• about 13 hours ago @Midinotes @commschat good point, although in some cases it’s just as bad as in larger organisations #commschat
• about 13 hours ago @Midinotes @CommsChatPrecisely,stakeholders influence with each other is key.Tap into that and you’re way ahead of the game #commschat
• about 13 hours ago RT @adamrubins: @CommsChat get the message right. There is no point having an SEO strategy if you’re sending the wrong message #commschat
• about 13 hours ago #commschat @Midinotes @CommsChat yes, monitoring social always a good first start for a small business to grok consumer information needs
• about 13 hours ago RT @jc1000000: #commschat @Midinotes@CommsChat 100% YES. NYC in particular has a great open data repository. They want you to do something with it!
• about 13 hours ago @CommsChat or it’s the big brand examples that we all know about/get to hear about… #commschat
• about 13 hours ago @Maxim_PR @commschat smaller companies are not necessarily fighting red tape to use digital marketing#CommsChat
• about 13 hours ago Small businesses win out when they use social to interact, not to broadcast. #commschat
• about 13 hours ago #commschat @CommsChat If you sell cupcakes, you’re not giving away the farm by giving people the recipe; people still want to eat/try yours!
• about 13 hours ago I know – it’s a problem that we’re trying to address! Big brands often the best examples but not always@Maxim_PR #CommsChat
• about 13 hours ago #commschat @CommsChat small biz has to start thinking like a publisher and help their target market achieve things quicker.
• about 13 hours ago @CommsChat get the message right. There is no point having an SEO strategy if you’re sending the wrong message #commschat
• about 13 hours ago Yes – rewrite for different audiences MT@jc1000000: Too many businesses see content as a one off rather than an re-usable asset. #CommsChat
• about 13 hours ago #commschat @CommsChat i hate to say “build a community” as it has become a trite expression – but communities still dominate brands.
• about 13 hours ago Yes > MT @jc1000000: think hypothetically how one piece of content can play across all media types.#commschat
• about 13 hours ago @jc1000000 @CommsChat Yes, you have to use whatever tool is going to work in every situation. #commschat
• about 13 hours ago @CommsChat really grateful for this question (not that I’m answering) as small companies often don’t get a mention here #commschat
• about 13 hours ago @CommsChat Best thing small companies can do to improve DigMkting is use web & social tools to survey marketplace #CommsChat
• about 13 hours ago #commschat @DuncanPMiller can you article or story also be made into a graphic, a video and a powerpoint presentation too?
• about 13 hours ago Remember that content is king. You have to be interesting. Simple as that. Remember that and the social thing gets easier. #commschat
• about 13 hours ago MT @jc1000000: Too many businesses see content as a one off piece rather than an re-usable asset.#CommsChat
• about 13 hours ago RT @CommsChat: Which is: What is the best thing a small company can do to improve its digital marketing?#CommsChat
• about 13 hours ago RT @CommsChat: Time for topic no.3#CommsChat
• about 13 hours ago #commschat @DuncanPMiller a way to get around this is to think hypothetically how one piece of content can play across all media types.
• about 13 hours ago RT @CommsChat: What is the best thing a small company can do to improve its digital marketing?#commschat
• about 13 hours ago #commschat @DuncanPMiller this is also important. Too many businesses see content as a one off piece rather than an re-usable asset.
• about 13 hours ago Which is: What is the best thing a small company can do to improve its digital marketing? #CommsChat
• about 13 hours ago @jc1000000 @Midinotes Absolutely.#commschat
• about 13 hours ago Time for topic no.3 #CommsChat
• about 13 hours ago MT @lauraroth: Creating great content -be relevant to audience, interact to increase engagement, be unique & have a mktg plan! #commschat
• about 13 hours ago #commschat @MontseCano @CommsChatwhere an infographic tries to tell a long story, comics or cartoons might be a better way to go.
• about 13 hours ago RT @mynewsdesk_uk: RT @Maxim_PR: I think regularity is the key here. If you need to slow down to produce better content… DO. #commschat
• about 13 hours ago #commschat @MontseCano @CommsChat you want to help people understand things faster and they’re getting increasingly wordy.
• about 13 hours ago RT @jc1000000: #commschat @Midinotes@CommsChat 100% YES. NYC in particular has a great open data repository. They want you to do something with it!
• about 13 hours ago #commschat repurposing content for diverse audiences and getting it in front of the right people at the right time – key if resource ltd
• about 13 hours ago #commschat @MontseCano @CommsChat I think there’s a balance between reading and grokking to be found in creating infographics.
• about 13 hours ago RT @Maxim_PR: I think regularity is the key here. If you need to slow down to produce better content… DO.#commschat
• about 13 hours ago @CommsChat I think it is not about driving your SEO, but using SEO principles to drive your content.#commschat
• about 13 hours ago #commschat @Midinotes @CommsChat 100% YES. NYC in particular has a great open data repository. They want you to do something with it!
• about 13 hours ago @Maxim_PR @mynewsdesk_uk Agree playing field for #facebook always has goalposts moving and its hard to predict future change #CommsChat
• about 13 hours ago Remember Google exists to connect audiences with the content they will value. So, step 1 is to create valuable content. #commschat
• about 13 hours ago @jc1000000 In fact, many people don´t understand the need to have an infographic, I found.@CommsChat #commschat
• about 13 hours ago Creating great content -be relevant to your audience, interact to increase engagement, & be unique. Lastly have a marketing plan! #commschat
• about 13 hours ago @jc1000000 so is there an ideal frequency? Think we worry about producing our own content more than when it’s for clients #commschat
• about 13 hours ago #commschat @MontseCano @Midinotes at closing they may want FAQs
• about 13 hours ago #commschat @MontseCano @Midinotes eg at a browsing stage people may want more information, at a buying, they may want comparisons.
• about 13 hours ago Same with other social tools – balance between reaching right audience and retaining control @Maxim_PR@mynewsdesk_uk @midinotes #CommsChat
• about 13 hours ago RT @jc1000000: #commschat @MontseCano@Midinotes Also use search suggestions form YouTube, Google Instant and Bing. Quora is awesome too.
• about 13 hours ago #commschat @MontseCano @Midinotesregarding content strategy it is important to know what the role of content is in the purchase cycle.
• about 13 hours ago “@jc1000000: #commschat @Maxim_PR I think regularity is the key here. If you need to slow down to produce better content… DO.” @ < agreed
• about 13 hours ago @jc1000000 @commschat BigData becoming a key focus for Local Gov #CommsChat
• about 13 hours ago @Midinotes I´d say, be careful with that. Old#seo principles still apply. You never know. #commschat
• about 13 hours ago Great content is content that people want to share, respond to, adapt… It is content that has value to a specific audience. #commschat
• about 13 hours ago #commschat @MontseCano @Midinotes Also use search suggestions form YouTube, Google Instant and Bing. Quora is awesome too.
• about 13 hours ago RT @jc1000000: #commschat @Maxim_PR I think regularity is the key here. If you need to slow down to produce better content… DO.
• about 13 hours ago RT @Midinotes: SEO is no longer paying attention to metadata in html but requires engaging content, needs to be referenced #CommsChat
• about 13 hours ago @mynewsdesk_uk @midinotes agreed – love the interaction of Facebook but am aware they can change the rules whenever they want to #commschat
• about 13 hours ago #commschat @Maxim_PR I think regularity is the key here. If you need to slow down to produce better content… DO.
• about 13 hours ago #commschat @CommsChat it doesn’t have to be infographics – pure data visualization is very effective. Lists r obviously still a winner too.
• about 13 hours ago RT @SESConf: Join us in the chat now on search and digital marketing with @jc1000000 #commschat#seslon
• about 13 hours ago SEO is no longer paying attention to metadata in html but requires engaging content, needs to be referenced#CommsChat
• about 13 hours ago How do you get around content reading as though it’s been focus-grouped? @jc1000000 #CommsChat
• about 13 hours ago #commschat @CommsChat Data is also key to creating good content nowadays. Go and find all the data that’s out there and relevant!
• about 13 hours ago @DuncanPMiller: @Midinotes @maxim_pr@mynewsdesk_uk not so much replacing but placing equal value on other delivery platforms? #commschat
• about 13 hours ago @Midinotes It also involves a clear strategy and realistic goals behind. #commschat
• about 13 hours ago Creating great content to drive SEO should be a priority for every business but keeping it interesting/regular is time consuming #commschat
• about 13 hours ago #commschat @CommsChat Old keyword research principles apply: look for unique niches, but testing content against focus groups ensures a win.
• about 13 hours ago RT @CommsChat: Ok, so time for next topic: How can you create great content to drive your SEO? #commschat
• about 13 hours ago RT @midinotes: SEO requires careful content writing, pick out top keywords first with Google Adwords app then embedding at start #CommsChat
• about 13 hours ago MT”@MontseCano: I think that people have begun to understand that #seo is part of the strategy, not a standalone `field´. #commschat“
• about 13 hours ago RT @mynewsdesk_uk Redbull turned their entire website into a “newsroom” and delivered the PR spectacular of the year #CommsChat
• about 13 hours ago @Maxim_PR @midinotes – agree – replacing your website unlikely to be successful in the long run. But treat it like a social hub. #commschat
• about 13 hours ago SEO requires careful content writing, pick out top keywords first with Google Adwords app then embedding at start #CommsChat
• about 13 hours ago #commschat @MontseCano @CommsChatAGREED. It’s not just about optimization alone now – about targeting too.
• about 13 hours ago #commschat @Midinotes @CommsChat not sure whether they do – but they do count to your channel total play counts on YouTube
• about 13 hours ago RT @CommsChat: Ok, so time for next topic: How can you create great content to drive your SEO? #CommsChat
• about 13 hours ago Redbull turned their entire website into a “newsroom” and delivered the PR spectacular of the year.#commschat
• about 13 hours ago RT @SESConf: Join us in the chat now on search and digital marketing with @jc1000000 #commschat#seslon
• about 13 hours ago #commschat @Midinotes @CommsChat … it’s easy to experiment with demographic targeting – so you can really test content.
• about 13 hours ago @Midinotes @mynewsdesk_uk *replacing* their websites? Really? Can’t see the sense in that. No control over Facebook etc #commschat
• about 13 hours ago @jc1000000 @commschat Assume video ads don’t count towards data usage (which is still high on 4G?)#CommsChat
• about 13 hours ago #commschat @Midinotes @CommsChat I think YouTube video ads should be on agenda to try next year whatever size business, as it’s cheap and…
• about 13 hours ago Join us in the chat now on search and digital marketing with @jc1000000 #commschat #seslon
• about 13 hours ago Ok, so time for next topic: How can you create great content to drive your SEO? #CommsChat
• about 13 hours ago @CommsChat I think that people have begun to understand that #seo is part of the strategy, not a standalone `field´. #commschat
• about 13 hours ago @jc1000000 @duncanpmiller Discovering Google Analytics is revolutionising search marketing and saves money! #CommsChat
• about 13 hours ago #commschat @Midinotes @CommsChat also think desktop video ads will evolve too next year with more personalization.
• about 13 hours ago Also lots of emphasis on “storytelling” from marketers. All about knowing what your brand stands for, and expressing it well. #commschat
• about 13 hours ago @Maxim_PR @mynewsdesk_uk and to see companies replacing their websites with social media e.g. Facebook pages #CommsChat
• about 13 hours ago #commschat @Midinotes @CommsChat I have found video is way better on 4G phones but almost too many video ads now!
• about 13 hours ago We’ve seen lots of focus on content recently, PR/journalism interface or blurring maybe @mynewsdesk_uk#CommsChat
• about 13 hours ago #commschat @DuncanPMiller particularly in search marketing ROI is finally trumping rankings as the metric to watch due to personalization
• about 13 hours ago Gd point > MT @mynewsdesk_uk: Big trend in UK has been focus on “content marketing” Interesting to consider the crossover with PR #commschat
• about 13 hours ago @DuncanPMiller Yes, I think people want to see the real application of all those numbers.It all links to #bigdata#commschat
• about 13 hours ago RT @jc1000000: #commschat @CommsChat I would say video advertising really took off this year and mobile marketing really found it’s feet.
• about 13 hours ago RT @jc1000000: #commschat @CommsChat I would say video advertising really took off this year and mobile marketing really found it’s feet.
• about 13 hours ago #commschat @DuncanPMiller yes – in general more people seem to understand the concept of attribution even if it is a little arbitary.
• about 13 hours ago @jc1000000 @commschat Video will increase as data speeds improve through better BB provision and 4G#CommsChat
• about 13 hours ago Big trend in UK has been focus on “content marketing” and “content strategy”. Interesting to consider the crossover with PR. #commschat
• about 13 hours ago #commschat @CommsChat I would say video advertising really took off this year and mobile marketing really found it’s feet.
• about 13 hours ago @CommsChat @adamrubins agree more creative use of social media. Data is cheap and especially for mobile#CommsChat
• about 13 hours ago RT @CommsChat: So, here’s our first topic for the evening : How has the digital marketing industry changed in 2012? #CommsChat
• about 13 hours ago RT @Midinotes: Seems to be raised profile on the power of influence via blogs and 3rd party users talking about your product #commschat
• about 13 hours ago #commschat @adamrubins @CommsChat that rings true for me. Budget is being spent on content and more money is going into digital in general.
• about 13 hours ago Will be listening to #commschat for the next hour (and possibly taking part). Please mute the hashtag if you’re not interested.
• about 13 hours ago RT @DuncanPMiller: a clear move towards more realistic roi analysis. More than simply presenting statistical justification. #commschat
• about 13 hours ago Really?! RT @jc1000000 Santa’s flight path is going to be tracked by Bing rather than Google this year. It’s “a first.” #CommsChat
• about 13 hours ago RT @adamrubins: more creativity, more use of data and insight and a lot of talk about increasing budget. Talk is cheap! #commschat
• about 13 hours ago @CommsChat Seems to be raised profile on the power of influence via blogs and 3rd party users talking about your product #CommsChat
• about 13 hours ago Good evening, everyone! looking forward to discussing search and #socialmedia tonight. #CommsChat
• about 13 hours ago MT @adamrubins: we’ve seen more creativity, more use of data and insight and a lot of talk about increasing budget.Talk is cheap! #CommsChat
• about 13 hours ago The Argos ones lean on online shopping and accessibility @jc1000000 @midinotes #CommsChat
• about 13 hours ago I’ve seen a clear move towards more realistic roi analysis. More than simply presenting statistical justification.#CommsChat
• about 13 hours ago #CommsChat @CommsChat @MidinotesSanta’s flight path is going to be tracked by Bing rather than Google this year. It’s “a first.”
• about 13 hours ago @CommsChat we have seen more creativity, more use of data and insight and a lot of talk about increasing budget. Talk is cheap! #commschat
• about 13 hours ago @mynewsdesk_uk Congratulations Adam!#CommsChat
• about 13 hours ago @CommsChat @Midinotes anyone seen any good Santa ads for digital this year? I liked the ad for Siri last year#CommsChat
• about 13 hours ago @mynewsdesk_uk Congrats! #commschat
• about 13 hours ago Just joined #CommsChat – talking digital and social. Should be interesting.
• about 13 hours ago RT @CommsChat: So, here’s our first topic for the evening: How has the digital marketing industry changed in 2012? #commschat
• about 13 hours ago @CommsChat Hi I’m Adam Rubins, CEO of Global Digital Comms agency Way To Blue #commschat
• about 13 hours ago Hi all – it’s Adam, CMO (as of this week) at Mynewsdesk, tweeting from behind the red logo : ) #commschat
• about 13 hours ago So, here’s our first topic for the evening : How has the digital marketing industry changed in 2012? #CommsChat
• about 13 hours ago @Midinotes I know! But going to bed early makes Santa come quicker, anyway… #CommsChat
• about 13 hours ago @CommsChat discussing search, digital marketing and social this evening @TeamNumpty @JDTUK#CommsChat
• about 13 hours ago RT @CommsChat: Feel free to intro yourselves as you join the discussion – I’m Molly, editor @communicatemag#CommsChat
• about 13 hours ago RT @CommsChat: Tonight, we’re discussing search, digital marketing, and social #CommsChat
• about 13 hours ago RT @CommsChat: Tonight, we’re discussing search, digital marketing, and social #CommsChat
• about 13 hours ago Tonight, we’re discussing search, digital marketing, and social #CommsChat
• about 13 hours ago RT @CommsChat: This is the last chat of 2012, and we’re delighted to welcome @jc1000000 as our guest this evening #commschat
• about 13 hours ago @CommsChat Last #commschat of 2012! Oh no it’s going to be a quiet Xmas Eve!
• about 13 hours ago Hi! @CommsChat #CommsChat Thanks for having me – hope I can answer all your questions!
• about 13 hours ago Feel free to intro yourselves as you join the discussion – I’m Molly, editor @communicatemag #CommsChat
• about 13 hours ago #commschat just started – join @jc1000000 to discuss search and social and all that good stuff!
• about 13 hours ago This is the last chat of 2012, and we’re delighted to welcome @jc1000000 as our guest this evening #CommsChat
• about 13 hours ago It’s Monday night, 8pm, so if you fancy chatting SEO and digital marketing – join in with #commschat now!
• about 13 hours ago Ok, time to get started! #CommsChat

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