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This week's chat

June 11, 2017 #CommsChat on delivering corporate content

This week on #CommsChat we’ll be looking at content creation and its use in a corporate context. We’ll talk about why effective corporate content creation is so important in contemporary brand strategy, how digital and social is advancing the notion of corporate content, and which companies make the best use of content to advance their brand messaging.

The topics are:

  • Can corporate content effectively engage external as well as internal stakeholders? How?
  • How can corporate content campaigns assist with brand positioning?
  • Why are social platforms so crucial for effective content delivery?
  • Is corporate content creation the preserve of marketers? What is the role of comms teams in its delivery?
  • Which brand/company delivers an effective content strategy? Why?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

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