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This week's chat

July 10, 2015 #CommsChat on data science and marketing

Next Monday, Sean Jackson, CMO at EXASOL will guide us through the world of data science and its impact on the marketing industry.

  • Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry?
  • How has the availability of data changed how marketers target customers in their campaigns?
  • What does the marketer role/customer of the future look like?
  • How can marketers harness data from the IoT?
  • Is generic messaging obsolete? How can data be used for truly personalized and agile messaging?
  • How can data analytics transform businesses, drive profit and reduce costs to serve customers better than ever before?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

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