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This week's chat

October 6, 2015 #CommsChat on data and marketing

Next week on #CommsChat we’ll be joined by EXASOL AG as we discuss data and marketing. What can companies do to get value from data and how can they implement that knowledge in their communications strategies.

  • Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry?
  • How has the availability of data changed how marketers target customers in their campaigns?
  • What does the marketer role/customer of the future look like?
  • How can marketers harness data from the IoT?
  • Is generic messaging obsolete?
  • How can data be used for truly personalized and agile messaging?
  • How can data analytics transform businesses, drive profit and reduce costs to serve customers better than ever before?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.


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