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This week's chat

January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:


  • What are the benefits of crowdsourcing, as a brand? Disadvantages?
  • In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)?
  • Can crowdsourcing be a useful PR tool?
  • What future applications could it be put to? (#IC, customer service…?)
  • How was crowdsourcing achieved in the pre-digital age?
  • Is it a fad or here to stay?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

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