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This week's chat

November 30, 2018 #CommsChat on corporate reputation and working with the third sector

The ways in which companies partner with third sector organisations or charitable causes have become more creative, impactful and important. These kinds of partnerships can have an acute impact on corporate reputation. But how do companies ensure the alignment of their brand and reputation with external organisations is good for business? This week’s #CommsChat topics include:

  • How should companies approach third sector collaborations?
  • What makes a partnership good for a company’s reputation? What happens if the partnership is not well-aligned?
  • How can partnerships evolve and expand over time?
  • Do third sector collaborations have an impact on the bottom line? Why or why not?
  • What are some great examples of brand alignment in corporate-third sector partnerships?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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