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This week's chat

October 19, 2017 #CommsChat on content and campaigns

On Monday’s #CommsChat we welcome Emma Leech, director of marketing and advancement at Loughborough University, to talk all things content and campaigns. We’ll look at which content fits which channel, why it’s so important for brands to consider their audience when creating content, and what storytelling can bring to the world of content. We’ll also look at differentiation and measurement. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • How can organisations use storytelling to help differentiate themselves?
  • How important is audience targeting when creating comms content or campaigns?
  • What are the best uses of content? What are some of the poorest?
  • How do you choose the right channel for the right piece of content?
  • How do you measure the effectiveness of content, PR or brand campaigns?

      Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

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