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This week's chat

November 25, 2015 #CommsChat on content

Content has become somewhat of a buzzword among marketers, but few organisations have actually mastered the art of delivering content that effectively delivers value to both the brand and its audiences. This week on #CommsChat we’ll discuss content and how it can be used to both grow a brand and improve stakeholder engagement.

Topics up for discussion include:

  • What is content?
  • How does a good content strategy benefit an organisation?
  • How can content be used to strengthen a brand?
  • What value does it have for the audience?
  • How do you ensure that your content stands out in a competitive environment?
  • How can you measure the value of content?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.


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