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This week's chat

June 27, 2013 #CommsChat on communications in niche sectors

This week on #CommsChat, we’ll be joined by Neil Cardwell, PR executive at Digby Brown solicitors. We’ll be discussing the ins and outs of communications in professional services and other niche sectors. To read up on some of these sectors, check out Communicate magazine’s articles on transport and luxury brands.

  • What benefits can comms people bring to niche sectors?
  • Are there challenges introducing comms into sectors that previously haven’t had to talk about or sell themselves?
  • Is working with trade media, academic journals etc different from working with more mainstream media and journalists?
  • What challenges do communicators in niche sectors face?
  • What are your top tips for making technical subjects relevant and interesting to a wider audience?
  • Can it be difficult to make sector-specific comms experience relevant when applying for new roles or seeking career progression?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

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