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January 14, 2019 #CommsChat on communicating bad news

Share prices plummet. Scandals emerge. Crisis occurs. Social media propogates crisis. Bad news gets out. How can communicators manage a company’s reputation through a period of bad news?


  • What are the most urgent communications needs when bad news strikes?
  • How can communicators work with leaders through a crisis? Are leaders willing to communicate? Why or why not?
  • When a share price plummets, what can IR professionals do to mitigate the crisis?
  • How should communicators reach the internal audience during a crisis? What should the message be?
  • What happens when communicators are not brought in right away? What can comms professionals do midway through a crisis?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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