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January 26, 2018 #CommsChat on comms and the Winter Olympics

On Monday, Brittany will be here to discuss the impending Winter Olympics and what the event means for branding and comms. We’ll look at brand engagement with the Olympics, how digital has impacted its communications strategy and what such big events mean for reputation.

The topics are:

  • How can brands engage with events like the Winter Olympics?
  • Has the shift toward digital Games helped encourage more brand engagement?
  • Can the Olympics be leveraged internally? Are there success stories of ‘company Olympics’ or the like?
  • What should the relationship be between the Olympic brand and Paralympic brand?
  • What impact does hosting an Olympics have on a nation’s brand and reputation?

    Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

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