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December 12, 2018 #CommsChat on Christmas advertising

Our last #CommsChat of 2018 will be the traditional Christmas classic on holiday advertising. We should be joined by a guest who has worked on one of this year’s top adverts. Stay tuned for details. Topics include:

  • What is the process behind the development of a Christmas campaign?
  • How can brands ensure their campaigns align with their brands?
  • How can brands use storytelling to avoid cliche?
  • For charities, is Christmas an opportunity to develop their messaging? How do they achieve cut-through?
  • What are some of your favourite campaigns from the last few years?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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