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This week's chat

April 25, 2016 #CommsChat on campaign comms

This week on #CommsChat, we look at campaign comms. We want to know how campaigns fit into wider comms strategy, how comms campaigns intersect with advertising/marketing campaigns and how they differ, and we ask whether campaigns can deliver long-lasting results.

  • What is the purpose of a short-term comms campaign?
  • How does an IC or PR campaign differ to a marketing campaign?
  • What makes for a successful campaign?
  • How do you integrate a campaign into a wider comms strategy?
  • What makes a campaign a success? How do you measure that success?
  • Is campaign comms on the decline?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Emily at emily.andrews@communicatemagazine.co.uk or on Twitter with any ideas.


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