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This week's chat

April 24, 2015 #CommsChat on building a brand

While we all know that it is important to create one strong, unified brand that everyone can rally around, it’s not always obvious how to maintain that momentum. This week we’re going to discuss how to build a strong brand in the long-term.

  • How do you know when you’ve achieved a strong brand identity?
  • Who has the greatest ownership of the brand? Your internal, or your external, audience?
  • How do you keep brand communications in line with the brand?
  • How do you ensure everyone embodies the brand values?
  • What factors have the biggest influence on the growth and development of a brand?
  • How can you use a brand’s heritage to its advantage?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

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