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This week's chat

September 12, 2013 #CommsChat on branding and financial services

This week, we’ll be joined by @industry_brand from Industry and Duncan from Living Group (@livinggroup) to chat about the implications of the Lloyds/TSB split on brand, customer relations and the future of financial services. This should be a great opportunity to discuss a specific branding case study and a multifaceted, complex sector, a #CommsChat not to be missed!

 

Topics include:

  • How effective has Lloyds Banking Group been at communicating the Lloyds/TSB split?
  • How long will customers who have been migrated over to TSB give it to decide if they are happy?
  • What impact do TSB’s communications and branding have on Cheltenham & Gloucester customers that have been incorporated into TSB?
  • Was the TSB and Lloyds merger ever a good brand fit? Will the brand divorce allow each to show off their true brand personality again?
  • What role does branding play in financial services?
  • What will the banking brand scape look like in another 10 years?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

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