Europe's most popular communications, PR
and media conversation

October 14, 2013 #CommsChat on brand packaging

This month, Nestle and Cadbury have headed back to the courts to fight for the right to use the colour purple. This has sparked a slew of branding experts butting heads over the relevance of certain attributes to a brand. Tonight on #CommsChat, we’ll host the great packaging debate with Barbra Wright, director of consumer brand identity & packaging at Dragon Rouge (@woodandwarrior), and Hamish Campbell, creative director at Pearlfisher (@pearlfisherlive).

Topics

• Should a company be able to trademark a colour or shape or the like?
• Why is packaging important in the food and drink sector?
• What impact does colour have on a brand?
• What determines reputation in the sector?
• Does a court battle have an impact on reputation?
• How does the changes to own-brand packaging in moving closer to on-brand put pressure on brands?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

: #CommsChat, brand, branding, cadbury, chocolate, court, design, Marketing, nestle, packaging