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This week's chat

June 11, 2016 #CommsChat on brand journalism and PR

Next week on #CommsChat we will discuss the changes business newspaper, City AM, has made to its editorial/advertising model with its decision to allow branded content to be uploaded directly onto the site as editorial content. We will look at the potential repercussions on freelance journalists and how it might change the PR industry, as well as UK publishing culture.
See the topics here:

  • Will City AM’s controversial decision on content management impact UK publishing culture?
  • What are the potential problems associated with brand curated content? Will it compromise the role of journalists?
  • How might the role of PR change if the City AM model becomes widespread?
  • How does this new model differ from traditional ‘native advertising’?
  • What are the ethics associated with diverging from traditional publishing models?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or on Twitter with any ideas.


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