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August 16, 2013 #CommsChat on Brand Crisis and Reputation – Would you buy a Blackberry tomorrow?

Monday’s #CommsChat will focus specifically on the issues facing brands that are repeatedly in crisis. If your company has dealt with a catastrophe or your agency specialises in brand reputation, this is the chat for you.

We will address the following topics:

  • Does focusing on treading water stop you from swimming?
  • Would you buy a Blackberry or a Toyota post-crisis?
  • To what extent do morality and ethical values play a role in reputation?
  • What qualities does a brand need to have to recover from poor reputation?
  • To what extent do crises like the Rana Plaza factory collapse impact a brand?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.


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