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January 8, 2015 #CommsChat on brand ambassadors

Justin Bieber is to be the new face of Calvin Klein. He follows a long line of pin-up men including Mark Wahlberg and David Beckham. But how do brand ambassadors gel with the corporate brand? We’ll be exploring that and other topics on Monday’s #commschat.

  • Do brand ambassadors help to sell a product or raise brand awareness? How?
  • Should brand ambassadors suit the consumer AND the corporate brands?
  • What is the impact of a poor choice of brand ambassador?
  • How should a company deal with a brand ambassador that has reputational issues, like Nike and Lance Armstrong?
  • What happens to the initial brand or product if a former ambassador moves on to a new brand? Can the initial brand move on?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

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