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February 12, 2018 #CommsChat on benchmarking and metrics

This week on #CommsChat, we’re looking at benchmarking and measuring your organisation against industry standards. With measurement and metrics arguably more important than ever, we’ll talk about how organisations can implement new strategies to get a true representation of their impact. We’ll also look at what benchmakering means to different industries, and the challenges of benchmarking with metrics. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • How does your organisation define and use benchmarking?
  • What are the benefits of internal benchmarking? And what can external benchmarking bring to an organisation?
  • How can digital comms performance metrics be benchmarked against industry standards?
  • Does benchmarking differ according to sector? What methods are most effective?
  • What is the biggest challenge in metric benchmarking?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

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