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This week's chat

May 18, 2015 #CommsChat on audio branding

Next week’s ABAWARDS in Berlin will celebrate the role of multisensory and audio branding. We’re going to explore this exciting area in this week’s #CommsChat with the help of Steve Keller, moderator of the #ABAWARDS2015 and CEO of @iVgroup the audio branding agency.

The topics are:

  • Are multisensory campaigns a more effective means of brand communication? Why?
  • How does audio change the way people experience brands?
  • Is this still a relatively new field? Who should take responsibility for it?
  • Can you think of companies with outstanding audio branding?
  • Is multisensory branding the future?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.


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