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This week's chat

March 24, 2014 #CommsChat on Advertising Week Europe

This week’s #commschat will feature Advertising Week Europe. This year, communicators from across the continent have descended upon London for a menu of seminars, events, discussions and networking at BAFTA Piccadilly.

Tonight, we’ll discuss:

  • How are advertising events like AWE significant from a communications perspective?
  • What do you think will be the hot topics at this year’s AWE? (The future of digital? Mobile devices? Communicating with consumers on a peer-to-peer basis?)
  • Where do you think there might be some room for improvement when it comes to brands reaching their consumers?
  • Who are the most challenging consumers to engage with?
  • How significant a role do award ceremonies, celebrities and star studded events have within the advertising, marketing and PR industries?
  • Does communication of brand identity all fit under the ‘advertising’ umbrella?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.




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