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April 9, 2014 #CommsChat on advertising standards

The Advertising Standards Authority, and the regulations surrounding advertising in Britain and the EU, present considerable challenges to agencies and brands. This week, on #CommsChat, we’ll explore the issues these regulations present and how companies can work within them to produce excellent branded content.

Topics include:

• What are some cases of ASA interference in an ad campaign? How did it affect the brand’s message, if at all?
• In what ways are regulations justified? How does the ASA help consumers make better choices and brands consider their messaging more?
• What sectors are most restricted (Healthcare, food and drink, etc)? Why?
• What impact does misleading messaging have on brand communications/reputation?
• What can brands do to work with government on understanding and/or changing regulations?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

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