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February 20, 2012 #CommsChat, 20 February: Pinterest

In recent months, Pinterest has gone from being a very niche image-based social network to a massive driver of traffic to retail websites: its estimated unique visitors increased by 329% from September to December 2011, and 29% of UK users are in the highest income bracket. The company’s also been valued by venture capitalists at $200 million, and is receiving lots of attention in the media.

So is there space for corporate brands on Pinterest? And will its communications abilities develop beyond marketing? We’ll be joined by Tom Ball from Immediate Future, who’s blogged extensively on the topic, to discuss Pinterest on 20 Feb from 8pm (UK time) on #CommsChat.

Topics for discussion include:

–          Isn’t Pinterest basically just a platform for cut and pasted aspirational lifestyle pictures? What’s it got to do with brands?

–          Does the UK user base compare to the US base as an audience yet?

–          How can brands start to build useful presences on Pinterest?

–          Should the corporate approach to Pinterest focus on content creation or content curation?

–          Is engagement and collaboration with Pinterest users the way forward – or is this just a marketing opportunity?

You can take part in #CommsChat right here on our website, or by including the hashtag in your tweets. As ever, if you can’t join the conversation at the time, a transcript will be available during the week.


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