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This week's chat

December 5, 2014 Christmas brands #CommsChat

What better way to end the year 2014 than with a Christmas themed #CommsChat the likes of which have never been seen before. We’ll be chatting about those big brands that have already become part of the way the public experiences Christmas, we’ll try to decipher how they got there, and we’ll discuss how this impacts on brand perception and other long term business goals.

Here are the topics up for discussion:

  • Why should brands capitalise on public holidays?
  • How have big brands like John Lewis and Coca Cola become so synonymous with Christmas?
  • How can digital tools be used in festive campaigns?
  • How should a company’s communications tactics change during the festive period?
  • How can holidays change brand perception and influence a company’s overall success?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.


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