Transcript of #CommsChat on the value of PR

This week's chat

This week’s #CommsChat examined some of the topics to be discussed at the PRCA National Conference on 21 September. Joining us was deputy director general @MattCartmell and Unilever’s @Sue_Garrard, who provided context for the topics and delved deeper into some of the issues. They also shared some of the work the PRCA is doing regarding its September ethics month (#POWERofETHICS).

The full transcript is below.

 

 

 

#CommsChat on the PRCA National Conference

This week's chat

This week’s #CommsChat will examine some of the topics to be discussed at the PRCA National Conference on 21 September. Joining us is deputy director general @MattCartmell who will help provide context for the topics and delve deeper into some of the issues. He’ll also share some of the work the PRCA is doing regarding its September ethics month (#POWERofETHICS).

  • What is the role of PR in improving trust in business?
  • What role does PR play in building a sustainable or ethical business?
  • How can PR professionals ensure they’re working to the highest standard of ethics?
  • How has the role of PR changed since the rise of the digital-first business model?
  • What challenges exist in terms of winning the best talent?
  • Does PR effectively prove its value? What can be improved in terms of measurement?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

 

Transcript of #CommsChat on PR strategies after a rebrand

This week's chat

Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. This week, we asked, what is best practice in communications and PR strategy after a corporate rebrand?

 

 

 

#CommsChat on post-rebrand PR strategy

This week's chat

Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. What is best practice in communications and PR strategy after a corporate rebrand?

  • When should the PR or comms team become involved in a rebrand?
  • What should a PR strategy supporting a rebrand involve?
  • What challenges are there when communicating after a rebrand?
  • What is the chance of failure if a rebrand isn’t supported by PR and communications?
  • Which brands exhibit best practice in strategic PR after a rebrand?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

 

Transcript of #CommsChat on internal comms content

This week's chat

 

#CommsChat on creating internal comms content

This week's chat

For internal communications professionals, creating content for publications, internal blogs, videos or social media is a key role. Ahead of Thursday’s Corporate Content Conference, this week’s #CommsChat will examine best practice in content development for the internal audience.

The topics are:

  • What considerations do you give to the audience approaching IC content?
  • How do you approach writing/generating content for corporate leaders?
  • How do you ensure IC content adheres to brand language and tone of voice guidelines?
  • How do you measure the impact of your content and publications?
  • How will content production within internal comms change?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.