#CommsChat on communications in fiction

This week's chat

From the West Wing’s Toby Ziegler to Ab Fab’s Edina Monsoon to the spin men of Primary Colors or Mad Men, communications, advertising and marketing are well-represented in popular fiction. But, do those representations reflect the modern industry? We’ll be discussing that, and other questions in this week’s #CommsChat.

Topics include:

  • What are some examples of fictional representations of communications or marketing professionals?
  • Do those books, TV shows or movies represent the realities of the job?
  • Is the popular portrayal of comms professionals damaging to the public perception?
  • If you could watch or make a movie about a comms professional, what would the main plot point be?
  • How can the comms industry work to improve its public perception?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

 

Transcript of #CommsChat on influencer marketing

This week's chat

 

#CommsChat on influencer marketing

This week's chat

With companies trying to reach their audiences in ever more innovative ways, influencer marketing has become a key component of the communications mix. This week on #CommsChat we’ll explore the challenges, advantages and strategies related to getting influencer marketing right.

Topics include:

  • What are the advantages of influencer marketing over traditional marketing?
  • What are the risks associated with influencer marketing?
  • How do you incorporate influencer marketing into a successful campaign?
  • What should be the relationship between PR and influencers?
  • How can influencer and traditional marketing intergrate?
  • What are examples of successful influencer marketing you’ve seen recently?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

 

Transcript of #CommsChat on the value of PR

This week's chat

This week’s #CommsChat examined some of the topics to be discussed at the PRCA National Conference on 21 September. Joining us was deputy director general @MattCartmell and Unilever’s @Sue_Garrard, who provided context for the topics and delved deeper into some of the issues. They also shared some of the work the PRCA is doing regarding its September ethics month (#POWERofETHICS).

The full transcript is below.

 

 

 

#CommsChat on the PRCA National Conference

This week's chat

This week’s #CommsChat will examine some of the topics to be discussed at the PRCA National Conference on 21 September. Joining us is deputy director general @MattCartmell who will help provide context for the topics and delve deeper into some of the issues. He’ll also share some of the work the PRCA is doing regarding its September ethics month (#POWERofETHICS).

  • What is the role of PR in improving trust in business?
  • What role does PR play in building a sustainable or ethical business?
  • How can PR professionals ensure they’re working to the highest standard of ethics?
  • How has the role of PR changed since the rise of the digital-first business model?
  • What challenges exist in terms of winning the best talent?
  • Does PR effectively prove its value? What can be improved in terms of measurement?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

 

Transcript of #CommsChat on PR strategies after a rebrand

This week's chat

Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. This week, we asked, what is best practice in communications and PR strategy after a corporate rebrand?

 

 

 

#CommsChat on post-rebrand PR strategy

This week's chat

Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. What is best practice in communications and PR strategy after a corporate rebrand?

  • When should the PR or comms team become involved in a rebrand?
  • What should a PR strategy supporting a rebrand involve?
  • What challenges are there when communicating after a rebrand?
  • What is the chance of failure if a rebrand isn’t supported by PR and communications?
  • Which brands exhibit best practice in strategic PR after a rebrand?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

 

Transcript of #CommsChat on internal comms content

This week's chat

 

#CommsChat on creating internal comms content

This week's chat

For internal communications professionals, creating content for publications, internal blogs, videos or social media is a key role. Ahead of Thursday’s Corporate Content Conference, this week’s #CommsChat will examine best practice in content development for the internal audience.

The topics are:

  • What considerations do you give to the audience approaching IC content?
  • How do you approach writing/generating content for corporate leaders?
  • How do you ensure IC content adheres to brand language and tone of voice guidelines?
  • How do you measure the impact of your content and publications?
  • How will content production within internal comms change?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Commschat.com on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.