#CommsChat on journalism and communications

This week's chat

This week on #CommsChat we’re joined by Jax Jacobsen, journalist and senior communications officer at International Council of Mining & Metals, to talk about the intersection between journalism and communications. We’ll look at what journalist skills can bring to communications, what communication can offer writers and journalist, and how other industries can learn from both professions.

The topics are:

    • What are journalists’ most marketable skills in other fields?
    • What are the fundamental differences between comms and journalism? How are they similar?
    • How can comms teams better use former journos in their departments?
    • What other professions bode well for a comms career? What can they bring to the table?
    • What are the warning signs of a confused/ineffective comms department?
    • What are the biggest comms challenges for newcomers to the comms field? How can comms colleagues help overcome them?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on personal professional development

This week's chat

This week on #CommsChat we’re talking about the importance of personal professional development for public relations and comms professionals. We’ll look at monitoring and developing professional development, share tips on how to achieve the maximum development from specific approaches, and discover how we can challenge our own targets. With special thanks to Laura Sutherland, director of Aura PR and founder of #ThePRFest, for the topic idea.

The topics are:

    • Why should anyone have a professional development plan?
    • What have you achieved as a result of having one?
    • How should PR and comms professionals design our professional development plans?
    • How can comms pros monitor and measure professional development?
    • Any top tips for challenging your own professional development?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on metrics and PR measurement

This week's chat

This week on #CommsChat we’re joined by Abe Smith, EMIA president at media monitoring company Cision, for a #CommsChat on metrics and measurement in PR. We’ll discuss the relevance of advertising value equivalent (AVE), budget allocation in the PR industry and the use of data in the editorial/PR relationship Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

    • Is advertising value equivalent (AVE) dead?
    • Are clients asking the right questions about PR measurement?
    • How does the PR industry need to change to get budgets like in advertising?
    • What metrics are most valuable for proving PR ROI to businesses? Are PRs questioning this enough?
    • How should the industry be thinking about digital metrics?
    • Publications are actively using analytics to inform editorial agendas. How can data guide PR teams to better stories?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on IC and employee experience

This week's chat

This week on #CommsChat we’re joined by ContactMonkey to talk about how good internal communication can help promote employee engagement. We’ll look at engaging a remote workforce, how technology can be leveraged to create effective IC campaigns, and which campaigns run by your company have been the most effective. We’ll also examine the challenges for IC around talent retention and recruitment. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

    • What are the most pressing problems for internal communicators when engaging employees?
    • How has your company leveraged technology to promote strong employee experiences?
    • What is the most successful internal communications campaigns your team has launched? What is the least successful? Why?
    • How do you keep employees engaged who are working remotely or in different branches around the world?
    • In such a competitive professional market, can IC help with talent retention? How?
    • What are your biggest challenges when trying to engage employees?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.