#CommsChat on specialism in PR

This week's chat

This week on #CommsChat we’re joined by Alisdair Pettigrew, founder of BLUE Communications, for a #CommsChat on specialism in PR. We’ll look at if specialising in a specific sector gives PR consultancies an edge over competitors, how developing specialist knowledge can help inform the wider profession and any pitfalls of consigning this speciality to one sector. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

    • Can understanding vertical sectors and developing specialist knowledge give consultancies the edge
    • What are the downsides of PRs focusing on just one sector?
    • How much do PRs need industry-specific knowledge to help build clients’ brands?
    • How does a PR or PR consultancy impact a new or untapped sector?
    • What are the essentials skills needed for special-interest PRs?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

#CommsChat on best practice comms and #FuturePRoof 3

This week's chat

This week on #CommsChat we’re joined by Sarah Hall, CIPR president and editor of the #FuturePRoof book series, along with the book’s authors, to talk about the NHS at 70 and the launch of #FuturePRoof 3. We’ll look at the value of comms as a strategic function, how to create and maintain dialogue between employees and managers, and the enduring lessons from NHS communications to other industries. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • #FuturePRoof 3 underlines the need for trust, transparency and investment in skills. Are these the biggest issues facing communicators?
  • Why are communicators often best equipped to offer strategic value in an organisation?
  • Can communicators prove the impact they have on an organisation? How?
  • The NHS secures high levels of trust because it has a human face. Should communicators field employees instead of management to lead debate?
  • Name an example of best practice in comms that you’ve discovered. Why was it so effective?
  • What can communicators in other industries learn from those in the NHS?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on PR beyond reputation management

This week's chat