Transcript of #CommsChat on employee apps

This week's chat

 

#CommsChat on employee apps

This week's chat

This week on #CommsChat we’re joined by Jenny Köhler of Berlin-based employee app developers Staffbase to talk about the benefits of employee apps in organisations. We’ll look at what employee apps can do for employees and companies, its use as an internal channel and how apps can form part of the wider communications strategy. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • What can an employee app do for your company?
  • Why is an employee app better than other internal channels?
  • What can an employee app do for you as a worker?
  • How does an employee app fit into an overall communications strategy?
  • What are the tops ways to use an employee app?
  • When should I launch an employee app?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Mailrooms, the forgotten facility?

This week's chat

 

Mark Calladine

The first quarter of 2017 saw the UK’s private sector outsourcing market record its strongest quarterly performance in five years. There remains, however, one essential component of corporate performance that is generally overlooked, says Mark Calladine, sales director at CMS Network.

Despite the proliferation of digital tools, mail remains a critical part of the communication mix. Analysts estimate that mail operations, including the use of courier services, account for around 9% of the budgets of Fortune 500 companies. These figures seem reason enough to monitor the efficiency and quality of the mail operation. But, in a vast majority of businesses, mail processes continue year-on-year without attracting the strategic analysis afforded to other parts of the organisation.

Delve a little further into the UK’s outsourcing figures and the numbers reveal a significant spend on services related to improving the customer experience. These contracts alone were worth £437m in Q1. Here, the spend centres on customer-focused services such as call centres and IT for web development and online response services and generally isn’t focused on mail. This is an oversight. When the make-up of business mail is considered, whether transactional invoices and statements, marketing communications, contracts and more, there is no room for error in delivering such communications. Forgetting about the mail operation is causing businesses to run with higher fixed overheads and increased costs, and with antiquated technology and poor efficiency.

At a time when many businesses are consolidating premises and sharing facilities, the mail function remains a dysfunctional anomaly. These legacy mailrooms are a long-way removed from the sustainable, sleek, smart-working environments that are the vision of many business leaders today. The time is right to seek impartial, expert advice in order to bring mail operations up-to-speed with modern business thinking.

The first task is to seek an expert partner who knows the mail environment inside out. This includes courier service usage which can quickly become a significant cost-drain if bookings are not carefully managed, and can leave the business at risk of reputational damage if the wrong courier service is selected. Large facilities management and outsourced service suppliers can often seem like jack-of-all-trades, providing solutions for a variety of business challenges. The mail market is a complex and constantly evolving arena, one that requires specialist knowledge if services are to become efficient and effective.

Of course, cost-savings will always be a priority and the best partners will understand the correct delivery model for the specific volume, type and destination of mail. However, this is more than a cost-saving exercise. Expert partners will act as consultants across the entire mail operation, looking at delivery processes but also at the make-up of the mail facility itself, its footprint within the business and the way staff interact with the facility.

The result of such analysis is that mail as a function becomes better aligned with strategic business goals around overheads, staffing and sustainability. In many cases, staff that have been tasked with overseeing mailroom processes can be upskilled to focus on critical frontline activities.

The UK’s private sector continues to invest in outsourced support in order to fulfil a variety of business processes. Despite the critical role that mail continues to play in business life, the mailroom is often neglected when it comes to seeking expert third-party guidance. Pioneer businesses are changing this mindset, recognising that with strategic support, the mail function can transform from a legacy burden into a key strategic asset.

Mark Calladine is sales director at CMS Network

What do you think? Continue the #CommsChat on Twitter

Want to contribute? Email amy.sandys@communicatemagazine.co.uk

 

Transcript of #CommsChat on delivering heroic customer engagement

This week's chat

This week on #CommsChat we were joined by Asif Choudry, founder of @CommsHero, for a #CommsChat on delivering heroic customer engagement. We looked at the roles of communications teams in delivering customer engagement, the channels used by teams to achieve maximum reach and how engagement can reach internal stakeholders.

 

#CommsChat on delivering heroic customer engagement

This week's chat

This week on #CommsChat we’re joined by Asif Choudry, founder of @CommsHero, for a #CommsChat on delivering heroic customer engagement. We’ll look at the roles of communications teams in delivering customer engagement, the channels used by teams to achieve maximum reach and how engagement can reach internal stakeholders, too. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • What role do comms teams play in delivering heroic customer engagement?
  • Is engaging with customers a 9-5 thing? Do customers expect an ‘always on’ supplier?
  • Which channels should be used to engage with customers? Which channels perform best in your campaigns?
  • How can heroic customer engagement be delivered to internal customers (e.g. staff, colleagues)?
  • Which brands would you give as examples of good and bad customer engagement?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on change communications

This week's chat

 

#CommsChat on change communications

This week's chat

This week on #CommsChat we’re joined by Kim Sklinar, change communications specialist, for a #CommsChat focusing on the function of change communications, how it works with more traditional internal communications to provide organisational support, and dealing with personal and internal resistance to change. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • Are you communicating more change than you used to?
  • Is a specific change comms team needed? Or does it function as part of the internal comms team?
  • How can change communicators deal with resistance to change? Are leaders of change themselves resistant?
  • Should change communicators also be project managers? Is it beneficial to have a qualification in change communications?
  • What is your top tip for supporting people through times of huge change in the workplace?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.