Transcript of #CommsChat on PR and SEO

This week's chat

This week on #CommsChat, we were joined by Nick Christensen, head of SEO and analytics at Threepipe, to talk about SEO and how it can integrate with a wider comms strategy. We looked at how comms professionals can use free and paid for tools to help better devise content strategies and also how a content outreach strategy can benefit organic brand visibility as well as touching on some of the latest trends including voice search. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

 

#CommsChat on PR and SEO

This week's chat

This week on #CommsChat, we’re joined by Nick Christensen, head of SEO and analytics at Threepipe, to talk about SEO and how it can integrate with a wider comms strategy. We will look at how comms professionals can use free and paid for tools to help better devise content strategies and also how a content outreach strategy can benefit organic brand visibility as well as touching on some of the latest trends including voice search.. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • What is the relationship between PR and SEO? How closely should a PR and SEO strategy be aligned?
  • How much technical understanding is needed to run SEO programmes? What are the best tools to use?
  • Is link building still important to SEO?
  • How can companies measure the impact of PR on SEO?
  • How can brands take advantage of the rise in voice search?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on content ownership

This week's chat

 

#CommsChat on content ownership

This week's chat

This week on #CommsChat, we’re joined by Verity Cash, director at Alphabet Communications Consultancy, to talk about content ownership. We’ll look at who owns content in your organisation and where it best sits, efficient communicating of content across various channels and the strategy behind effective content creation. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • Who owns content in your organisation?
  • Where should content creation sit within an organisation?
  • What’s the best mix of disciplines to create the best content?
  • How does your organisation ensure content is disseminated to all channels? What strategy is best to achieve this?
  • What challenges has your organisation faced in implementing a content strategy?
  • Any top tips to create or implement a content strategy?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on benchmarking and metrics

This week's chat

This week on #CommsChat, we looked at benchmarking and measuring your organisation against industry standards. With measurement and metrics arguably more important than ever, we talked about how organisations can implement new strategies to get a true representation of their impact. We also looked at what benchmarking means to different industries, and the challenges of benchmarking with metrics.

 

#CommsChat on benchmarking and metrics

This week's chat

This week on #CommsChat, we’re looking at benchmarking and measuring your organisation against industry standards. With measurement and metrics arguably more important than ever, we’ll talk about how organisations can implement new strategies to get a true representation of their impact. We’ll also look at what benchmakering means to different industries, and the challenges of benchmarking with metrics. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • How does your organisation define and use benchmarking?
  • What are the benefits of internal benchmarking? And what can external benchmarking bring to an organisation?
  • How can digital comms performance metrics be benchmarked against industry standards?
  • Does benchmarking differ according to sector? What methods are most effective?
  • What is the biggest challenge in metric benchmarking?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

 

Transcript of #CommsChat on fundraising and comms

This week's chat

Last week on #CommsChat, we were joined by Simon Francis, founder member of social enterprise Campaign Collective, to look at the relationship between fundraising and comms. We talked about how the reputation of fundraising can be improved, how communications can help with charitable donations and the role of training in fostering a more fundraising-friendly PR environment. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

 

#CommsChat on fundraising and comms

This week's chat

This week on #CommsChat, we’re joined by Simon Francis, founder member of social enterprise Campaign Collective, to look at the relationship between fundraising and comms. We’ll examine how the reputation of fundraising can be improved, how communications can help with charitable donations and the role of training in fostering a more fundraising-friendly PR environment. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • How can the reputation of fundraising be improved? What can trade bodies/charities do to make this happen?
  • Where does comms fit into the donor experience?
  • How can comms professionals integrate donors into PR activity?
  • What training do PRs need to be better at integrating with fundraising?
  • What does the future of fundraising hold?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.